Laurence GARTEL |
Commissions Over the years, I have had numerous commissions by corporations and companies desiring my talents. What has been most unique about most of them is the fact that they had given no art direction, rather allowing my creativity to follow its own path. This section highlights some of the more recent, more unusual commissions, such as the one for GWW. For this project I was asked to create three works of art that celebrated the 50th Anniversary of the Reconstruction of Wiesbaden. I went through many old folders and shoe boxes full of old, yellowing photographs. Some of the pictures revealed hard times of the aftermath of war. I photographed many of the company's renovated houses with the early housing pictures. My resulting works were a depiction of combined old and new Germany. The final works were printed digitally direct to canvas and are hanging in the corporate headquarters in Wiesbaden. A more internationally visible commission was for the Cola-Cola Corporation. I was asked to bring the image of Coca-Cola into the next millennium. The best way to achieve this goal was to render several memorable Coca-Cola trademarks into new and unique forms. Placing some of these pieces on solid black backgrounds, illustrating deep space gave Coca-Cola a new frontier and challenge... I got the idea when the corporate executives told me, "there is no place on earth where you will not see our brand." I agreed and replied, "While Coke is the most well recognized, most well liked trademark on planet Earth, the people outside our planet don't know you... We need to put you out of this world!"
This is an archive of the Digital Art Museum for historical reference. |
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